ANDHRA PRADESH RECRUITMENT OF ASSISTANT PROFESSORS IN THE UNIVERSITY

 SYLLABUS FOR THE SCREENING TEST COMMERCE; SUBJECT CODE – 11

Unit – I: Business Environment:

• Meaning and Elements of Business Environment.
• Economic environment, Economic Policies, Economic Planning.
• Legal environment of Business in India, Competition policy, Consumer protection, Environment protection.
• Policy Environment: Liberalization Privatisation and globalisation, Second generation reforms, Industrial policy and implementation. Industrial growth and structural changes.

Unit – II: Financial & Management Accounting:

• Basic Accounting concepts, Capital and Revenue, Financial statements.
• Partnership Accounts: Admission, Retirement, Death, Dissolution and Cash Distribution.
• Advanced Company Accounts: Issue, forfeiture, Purchase of Business, Liquidation, Valuation of shares, Amalgamation, Absorption and Reconstruction, Holding Company Accounts.
• Cost and Management Accounting: Ratio Analysis, Funds Flow Analysis, Cash Flow Analysis, Marginal costing and Break-even analysis, Standard costing, -Budgetary control, Costing for decision-making Responsibility accounting.

Unit – III: Business Economics:

• Nature and uses of Business Economics, Concept of Profit and Wealth maximization. Demand Analysis and Elasticity of Demand, Indifference Curve Analysis, Law.
• Utility Analysis and Laws of Returns and Law of variable proportions.
• Cost, Revenue, Price determination in different market situations: Perfect competition, Monopolistic competition, Monopoly, Price discrimination and Oligopoly, Pricing strategies.

Unit-IV: Business Statistics & Data Processing:

• Data types, Data collection and analysis, sampling, need, errors and methods of sampling, Normal distribution, Hypothesis testing, Analysis and Interpretation of Data.
• Correlation and Regression, small sample tests: t-test, F-test and chi-square test.
• Data processing: Elements, Data entry, Data processing and Computer applications.
• Computer Application to Functional Areas: Accounting, Inventory control, Marketing.

Unit – V: Business Management:

• Principles of Management.
• Planning: Objectives, Strategies, Planning process, Decision-making.
• Organising, Organisational structure, Formal and Informal organisations, Organisational culture.
• Staffing
• Leading: Motivation, Leadership, Committees, Communication.
• Controlling
• Corporate Governance and Business Ethics.

Unit – VI: Marketing Management:

• The evolution of marketing, Concepts of marketing, Marketing mix, Marketing environment. Consumer behaviour, Market segmentation.
• Product decisions
• Pricing decisions
• Distribution decisions
• Promotion decisions
• Marketing planning, Organising and Control.

Unit – VII: Financial Management:

• Capital Structure, Financial and Operating leverage.
• Cost of capital, Capital budgeting.
• Working capital management
• Dividend Policy
• Profit maximisation Vs Wealth maximisation

Unit – VIII: Human Resources Management:

• Concepts, Role and Functions of Human Resource management.
• Human Resource Planning, Recruitment and Selection.
• Training and Development, Succession Planning.
• Compensation: Wage and Salary Administration, Incentive and Fringe benefits, Morale and Productivity.
• Performance Appraisal
• Industrial Relations in India, Health, Safety, Welfare and Social security, Workers’ Participation in Management.

Unit – IX: Banking and Financial Institution:

• Importance of Banking to Business, Types of Banks and Their Functions, Reserve Bank of India, NABARD and Rural Banking.
• Banking Sector Reform in India, NPA, Capital adequacy norms.
• E-banking
• Development Banking: IDBI, IFCI, SFCs, UTI, SIDBI.

Unit – X: International Business:

• Theoretical foundations of international business, Balance of Payments.
• International liquidity, International Economic Institutions: IMF, World Bank IFC, IDA, ADB.
• World Trade Organisation-its functions and policies.
• Structure of India’s foreign trade: Composition and direction, EXIM Bank, EXIM Policy of India, Regulation and promotion of Foreign Trade.

 

 

Andhra Pradesh Assistant Professors (Lecturers)  Question Pattern Analysis

Andhra Pradesh Junior Lecturer Question Pattern Analysis

Andhra Pradesh Lecturers in Government Polytechnic Colleges

COMMERCIAL AND COMPUTER PRACTICE SYLLABUS

1. FINANCIAL MANAGEMENT:

• Corporation Finance – Economic and Managerial Aspects – Finance Education.
• Financial Plan – Operating and Financial leverage – Capital Structure determinants.
• Internal Financial Control – Ratio Analysis – Break-even Analysis – Sources and uses of funds statements. Concepts of valuation and cost of capital – Cost of Debt – Cost of preference capital – Cost of Equity Capital – Cost of retained earnings – Weighted Cost of Capital.
• Fundamentals of capital Budgeting – Evaluation of Investment opportunities – Pay back Accounting, Rate of Return – Discounted cash flow Techniques.
• Concepts of over and under capitalisation – Working Capital management – Management of Inventories. Receivables and Cash.
• Economics and Income retention – divided policy.
• Financial Aspects of expansion, reconstruction and recognition.

2. INDUSTRIAL ORGANISATION:

• Concepts of Industry, Firm and Plant.
• Size of Units – Optimum firm and representation firm – Size in Private and Public Sectors in India – Problems and Policy implications – Multi-Plant Units – Multi-Plant Units in Private and Public Sectors – Economic Problems and Policy Size and efficiency.
• Location – Concepts of Location and Localisation – Location criteria – Factors influencing Localisation – Measures of Localisation – Localisation pattern in Indian Industry – Balanced Regional Development – Location development of managers – Performance Appraisal.
• State and Industry – Operational Control over Private Industry.

3. LABOUR ECONOMICS AND INDUSTRIAL RELATIONS:

• Labour in Industrial Society – Man Power Problems of under developed countries.
• Economics of the Labour Market – Factors affecting supply and demand for labour – Concepts of full employment, unemployment – Different types of unemployment – Causes – effects and remedial measures, labour mobility – Absenteeism and turnover.
• Social security and Labour Welfare – Problems of Social Security in a developing economy – Social Security in India.
• Settlement of Industrial Disputes – Machinery for the same. Collective bargaining – Objectives and methods – Issues in Bargaining.
• Tripartite bodies in Industrial Relations.

4. MANAGEMENT:

• Organisation Concept – Different approaches to the study of Organisation.
• Constraints over organisational and managerial Performance.
• Principles of Organisation.
• Planning – Business Objectives – Social responsibilities of business.
• Authority, Power, Influence and the art of delegation.
• Span of Supervision.
• Line and Staff relationships.
• Bases and problems of departmentation.
• Centralisation and Decentralisation.
• Bureaucracy – Committee Management.
• Top management functions and the role of the Board. Control functions in organisations.
• Group dynamics.
• Communication – Leader ship – Motivation – Morale – Training and Development of Managers – Performance appraisal.

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