UGC NET JRF Commerce PYQP 2025 June – Marketing Management

1. Geographical Price differentials include which of the following?
   A. F.O.B Factory Pricing
   B. Zone Pricing
   C. Loss Leader Pricing
   D. Postage Stamp Pricing
   E. Basing Point Pricing
   Choose the correct answer from the options given below:
   (a) A, B, C and D Only
   (b) B, C, D and E Only
   (c) A, B, D and E Only
   (d) B, D and E Only
2. Arrange the following stages of Adoption process in correct order:
   A. Interest
   B. Awareness
   C. Trial
   D. Evaluation
   E. Adoption
   Choose the correct answer from the options given below:
   (a) A, D, C, B, E
   (b) A, B, C, D, E
   (c) B, C, A, E, D
   (d) B, A, D, C, E
3. According to Levitt and Drucker, the essence of marketing is:
   (a) Profit Orientation
   (b) Product Orientation
   (c) Market Orientation
   (d) Customer Orientation
4. Arrange the following steps of New Product Development in sequential order:
   A. Product Development
   B. Feasibility Analysis
   C. Concept Development and Testing
   D. Identifying Prospective customers
   E. Idea Generation
   Choose the correct answer from the options given below:
   (a) A, B, C, E, D
   (b) D, E, B, C, A
   (c) E, D, C, B, A
   (d) E, B, C, A, D
5. The term ‘marketing myopia’ was coined by:
   (a) Philip Kotler
   (b) Gary Armstrong
   (c) Peter Drucker
   (d) Theodore Levitt
6. Which of the following is a horizontal agreement?
   (a) Tie in arrangement
   (b) Resale Price maintenance
   (c) Cartel
   (d) Exclusive Distribution
7. Match the List-I with List-II
   List-I (Stages of Product Cycle)
   A. Introduction
   B. Growth
   C. Maturity
   D. Decline
   List-II (Types of customers)
   I. Laggards
   II. Early adopters
   III. Middle majority
   IV. Innovators
   Choose the correct answer from the options given below:
   (a) A-I, B-II, C-III, D-IV
   (b) A-II, B-III, C-I, D-IV
   (c) A-IV, B-II, C-III, D-I
   (d) A-III, B-II, C-IV, D-I

Answer Key