According to McClel land’s Needs Theory, which of the following is not a motivating need?
(a) Need for Power
(b) Need for Valence
(c) Need for Achievement
(d) Need for Affiliation
Which of the following is not the major component of holistic marketing?
(a) Relationship marketing
(b) Integrated marketing
(c) Customer perception
(d) Socially responsible marketing
‘Management is the art of getting things done through people’. Who said this?
(a) F. W. Taylor
(b) Mary Parker Follett
(c) George R. Terry
(d) Henri Fayol
Identify the activity which does not support trade?
(a) Telecom
(b) Warehousing
(c) Insurance
(d) Mining
GST was implemented in India from
(a) 1st January, 2017
(b) 1st April, 2017
(c) 1st March, 2017
(d) 1st July, 2017
Need Theory of motivation is formulated by
(a) Varoom
(b) McClelland
(c) Maslow
(d) Herzberg
Law of diminishing Marginal Utility states that
(a) Total Utility diminishes with the consumption of every additional unit
(b) Utility always diminishes whether some thing is consumed or not
(c) Utility first increases and after that diminishes at every point
(d) The additional benefit which a person derives from a given increases of his stock of a thing diminishes with every increase in stock that already has.
Pioneer of Human Relations is ______________
(a) Elton Mayo
(b) Lillian Gilberth
(c) H. Koontz
(d) Mary Parkett
Which one of the following is not an example of Herzberg’s hygiene factors?
(a) Advancement
(b) International relations
(c) Job security
(d) Basic working conditions
Which one is not normally possible in case of monopoly?
(a) MR = AR
(b) MR = P
(c) MC = MR
(d) AC = AR
Which one of the following are regarded as being in the labour force?
(a) People aged 65 who have retired early
(b) Full-time PG students who do not have paid employment
(c) People who have chosen to care for their families or homes rather than seek paid employment
(d) People who have lost their jobs because of the recession and cannot at present find another job
Which of the following are the three broad groups of consumer segmentation criteria?
(a) Behavioural, psychological and profile criteria
(b) Behavioural, income based and industry type variables
(c) Organisational size, demographic and behavioural variables
(d) Psychographic, sociological and price variables
This form of marketing communications tool was once formally referred to as a ‘non-personal form of communication, where a clearly identifiable sponsor pays for message to be transmitted through media. This is referred to as.
(a) Advertising Social
(b) Media Marketing
(c) Public Relations
(d) Publicity
These are events when groups of sellers meet collectively with the key purpose of attracting buyers.
(a) Exhibitions
(b) Online promotions
(c) Mass media advertising
(d) Press conference
A method of using samples to estimate population parameters is known as
(a) Statistical interference
(b) Statistical inference
(c) Statistical appliance
(d) Statistical enquiry
In case, coefficient of correlation is positive, the curve representing the relation will be
(a) Vertical
(b) Upward sloping
(c) Horizontal
(d) Downward sloping
The most commonly used formula to describe linear relationship is
(a) y ̈ = b_c + b_(1 ) x + b_(2 ) x2
(b) y ̈ = b_2 + b_(1 ) x2
(c) y ̈ = b_c + b_(1 ) x
(d) y ̈ = b_c – b_(1 ) x +
To find the optimal solution, we apply _________________
(a) LPP
(b) VAM
(c) MODI
(d) Method Rim
LPP is exactly used in solving what kind of resource allocation problems?
(a) Production planning and scheduling
(b) Transportation
(c) Sales and advertising
(d) All of the above
All the following are reasons behind ‘more people don’t shop online’ except
(a) Lack of trust is online merchants
(b) Lack of convenience
(c) Inability to touch and feel the product
(d) Fear of misuse of personal information
E or S means
(a) East or South Zone
(b) Easy and Swift
(c) Either or Survivor
(d) None of above
How can organizational structures that are characterized by democratic and inclusive styles of management be described?
(a) Vertical
(b) Bureaucratic
(c) Flat
(d) Functional
Which is not a characteristic of corporate social responsibility?
(a) Product safety
(b) Consumer rights
(c) Environment policies
(d) Price-fixing
Two events are mutually exclusive if
(a) They are exclusively connected
(b) They cannot occur together
(c) They exclusively include mutuality
(d) None of the above
The mean of the sample means is
(a) A biased estimator of the population
(b) An unbiased estimator of the population mean
(c) Neither biased nor unbiased
(d) Both (a) and (b)
Which of the following is not part of the real business cycle explanation of business cycles?
(a) Wage flexibility keeps output close to its potential level
(b) Output fluctuates because of fluctuations in aggregate supply
(c) Aggregate supply fluctuates because of fluctuations in the demand for labour
(d) Labour demand might fall if technology increases faster than expected
When is a country said to move into a recession?
(a) If actual output falls below the potential level of output
(b) If actual output falls below the trend level of output
(c) if actual output falls & then rises again
(d) If actual output falls for two consecutive quarters of a year
After conducting the business analysis for developing a new product, a company must start
(a) Manufacturing
(b) Product positioning
(c) Product development and testing
(d) Test marketing
A researcher takes a sample from a population list, directory, map, city directory, or any other source used to represent the population. This list possesses the information about the subjects and is called ______________
(a) Sampling Frame
(b) Sample
(c) Sampling Unit
(d) Sampling Area
An organisation with a _______________ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
(a) Production
(b) Social
(c) Relationship
(d) Sales
Which branch of economic theory is associated with the difficulty of resources Allocation
(a) Econometrics
(b) Micro-economic theory
(c) Macro-economic theory
(d) Classical economic theory
According to the Boston Consulting Group a business which has a high growth rate but a weak market share is referred to as a
(a) Cash Cow
(b) Cat
(c) Question Mark
(d) Star
Specialisation is a feature of _____________ organisational structure
(a) Circular
(b) Divisional
(c) Vertical
(d) Functional
What is a virtual organisation?
(a) An organisation that uses information and communications technologies (ICT’s) to coordinate activities without physical boundaries between different functions
(b) An organisation that uses internet technologies to sell products to customers
(c) An organisation that manages the supply chain using digital technologies
(d) An organisation that coordinates the workforce via video conferencing
What is the term for a process that enables an organisation to assess and demonstrate its social economic and environmental benefits and limitation?
(a) Social plan
(b) Social strategy
(c) Social audit
(d) Social account
What is not an advantage of a hierarchical structure?
(a) Clear chain of command
(b) Quick response to change
(c) Discipline
(d) Easy control
Which of the following is an advantage of e-books?
(a) Reduced transaction costs for the user
(b) Requirement of expensive devices to use
(c) Impact on health
(d) Copyright management
Auction sales like eBay tend to use ______________ Pricing.
(a) Dynamic
(b) Fixed
(c) Skimming
(d) Utilisation
